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Understanding GOTS and OEKO-TEX Standards: A Sourcing Guide for Ethical Apparel Brands in Europe
- by My Store Admin
Terms like “GOTS certified” and “OEKO-TEX approved” are everywhere in fashion marketing — but many brands still don’t fully understand what these certifications actually mean. Some suppliers use sustainability claims loosely, while others fail compliance checks that can damage brand credibility in the European market. This guide breaks down the real differences between GOTS and OEKO-TEX standards, what ethical apparel brands in Europe should look for when sourcing fabrics and manufacturers, and how certifications influence product quality, transparency, chemical safety, and customer trust.